In Love with Cute

Mascots GALORE

Quick observation. The Japanese are over the top in terms of ‘cute’ mascots. I actually thought we had taken more pictures, so we’ll photograph more and provide an update later. Stores, government offices, utilities, car dealerships, restaurants, public service billboards are filled with fun, cartoon, characters added to their messaging. Some research into one character revealed that during a recent economic downturn the government actually adopted a cute, cuddly character to release to the public to calm nerves and make people feel better. Anyway, here is a very small sampling of ‘cute’.